The trouble is the country is divided amongst partisan and cultural lines. You've got the conservative heartland, i.e the bible-bashing, gun toting, anti-science nutters, then you have the liberal and progressive heartland in the West Coast and North East, and everything else is somewhere in between.
Of course I'm grossly generalising and simplifying US demographics, but I imagine this fight to be infuriating for a large portion of the US population who keep being held back by the backward reactionary elements of their country, not helped by the orange waste of afterbirth currently sitting in the whitehouse, and of course the powerfuly lobbyists keeping congress on their knees.