I have been harping on this above, but I still can't wrap my head around this. If the business case laid out to JP Morgan was an explosion of revenue out of the states I just can not see any way this happens. Native (non ex-pat) Football fandom is still nascent here, and the majority of us take our cues from our ex-pat friends or from what we see on tv coming from Europe (just look at the MLS team names for gods sake). The complete negative reaction to this will trickle down to all the viewers and I just can not fathom any instance in which they maintain, let alone expand, on the current CL viewer base. Few people here are going to pay extra for this. I guess we would watch it if it gets bundled into Amazon Prime or Disney+, but we would not seek it out and I would drop any streaming service that starts charging extra.
tldr; if this plan at all requires a significant viewer base in the US they fecked up.