Twitter has serious journalists likeFacebook is a toxic waste ground. Absolutely nothing is easier about Facebook. I know Twitter isn’t much better but Facebook is a hell hole that should be avoided at all costs - totally different audiences.
https://twitter.com/jburnmurdoch
They post there because they get a kind of payback not just in terms of clicks on the FT website. They run into professional scientists, statisticians, vaccine specialists, hospital doctors, epidemiologists etc.
Like the algorithms that drive Facebook, the algorithms that drive Twitter let them find each other and feed off each other. It looks messy when you see people go for the mass multitweet structure. Oddly enough though, that gives other people chance to question a particular graph or a particular remark, not that different to what goes on in their working lives really. So for the ones regularly involved it's not weird at all.