He is a data analysis guy though...he's the one out of the United journos on the Athletic who's job it is to look at data and write articles based around that. He openly admits he's not a 'sources' guy who's going to get a scoop, à la Whitwell and Ornstein. He occasionally does an interview, but he's more a guy who writes about football rather than a journalist who reports the news on it.
It's fine if you're not into that kind of thing, but lots of people seem to enjoy it and put a lot of stock in it. I personally enjoy it sometimes but I don't think it tells you everything when it comes to football, otherwise those guys on tifo wouldn't have kept suggesting United sign Ibrahim Sangare every year!