The West comes from the Orient-Occident dichotomy which isn't a term primarily used nor invented by non-Europeans. Occident is and has been used for centuries by Europeans to describe themselves and they used Orients to described cultures that are on the eastern side of Eurasia.
And in the context of geopolitics every single term is an invented construct.
Orient is no longer used either and has been replaced by "Asian" in the US at least. Oriental is now relegated to being a discriminatory term.