- Joined
- Mar 19, 2008
- Messages
- 16,441
Maybe not mid to long term but short term? Definitely. You don't conquer a foreign market over night, especially not if it's already as capitalized as the American one. NHL, NBA and MLB each have more than twice the revenue of the EPL. That's the kind of competition the ESL would've faced in the US. Of course they would've attempted that but they needed the European market as a solid basis they can trust on.
This was a rather typical case of a badly designed product developed in a top down innovation manner not inspired by actual demand. In their bubble they most likely just completely miscalculated how and why people watch football and what their priorities are. They thought they could take their audiences in their domestic leagues and take them over to the ESL when in reality large proportions of this interest stemmed from people being engaged with big clubs due to those being in a competition with their very own teams.
They probably knew there would be backlash but saw themselves as innovators in a "if I asked people would they wanted, I would've produced faster horses instead of cars" type of way when in reality, they tried to push a product down their throat that they not only is out of touch with their desires but would also come with very negative consequences to things they value very highly.
Actually it was Asian markets I had in mind.