Do you say the same about clubs like Bayern that hire ex players or does this only count for United? Fletcher must be good at his job as anytime there's an interview with a youth player they always mention Fletch. He's clearly an influential figure at the club but people love to pretend that he doesn't do anything.
Bayern, Real Madrid and Barca hire people on the basis of them being compatible with their structure hence hire ex players to oversee the football side of the club.
Just to give you one example, Luis Campos was twerking for the Real Madrid DoF role in 2021, and it was said that he kept briefing the media about being close to getting the role. Florentino Perez after sometime went public and said that Campos most definitely wouldn't be joining due to Campos not being a fit for how they're structured on the football side of the club. And Perez instead promoted a youth scout from within the setup to lead on recruitment in the form of Juni Calafat who has done very well.
And if someone wants to discuss what Perez meant when he said "Campos doesn't work for Real Madrid" then I can go into more detail about why Perez felt Campos was incompatible with Real Madrid's football structure.
And regarding Darren Fletcher, he's a technical director and his role is one where he provides 'technical direction' to the younger players making the step up to first team training. Why would anyone have a problem with that? Unless those same people confuse his role with one that involves technical direction overseeing the football side of the club.
And as far as a DoF is concerned, it's about creating a system (structure) that aligns the football side of the club to support the development of the football side of the club. Manchester United never had a DoF system in place until now. And Murtough is putting in place that structure from the head coach, heads of recruitment, data science team, transfer negotiator etc, which is what is needed and what wasn't being done under Woodward and the last two managers he appointed.
It's important to learn about the decision makers within the football structure and not only focus on the manager or DoF. Because for any club to be well run, they need very capable recruiters at the top of the recruitment department who will run the rule over the whole scouting network. Along with a data science lead who will help narrow down the search for players because 50 lead scouts can't possibly get their eyes on 200,000 players without being assisted by the data, which will point to where the eyes need to be focused on. We never had this sort of expertise (Dominic Jordan) when it came to crunching numbers on the football side of the club before.
So the likes of Mayorga and Wells will lead on recruitment backed up by a big group of scouts covering multiple regions around the world. Dominic Jordan will assist as the head of data science to help narrow down the search for the scouts which should help utilise the scouts on the ground more effectively. And then we will see Murtough, O'Boyle and Matt Hargreaves (transfer negotiations) getting involved. But if the support structure doesn't exist, like it didn't in the summer of 2022, then it has to be created and that will take time. That's what a lot of you never understood because you're so used to seeing other clubs with a modernised football structure, that you assumed we also were setup the same way.
I think everything looks set structurally and now we will judge their work. But judging their work isn't only judging what happens during a transfer window but also what happens during the course of the season as far as developing performance at all levels of the club. And we have a data scientist (Alex Kleyn) joining us at the end of the season who has a track record of developing player performance from the first team to the youth teams as far as aligning the stylistic approach from the first team to the youth teams.
I just hope we can get rid of the Glazers in time because things look promising on the structural front.