Lack of ambition and pushing on. When people trot that out, you just know that they have no idea about football. I am presuming you are a Sky generation supporter.
Let's just look at the club and where it was when the owners bought it. in July 2009. We started on -10 pts and finished 7th in L1. Next season we got promoted to nPC, when we again got promoted to PL. Where we have finished 14th, 8th, 7th, 6th and last season 8th again. Now what do you expect us to have actually done - won the PL? If so, I would have to ask when have Liverpool won the PL? What happened to your club - where is your ambition? From 197/3-1990/1 you finished in the top 2 EVERY season except in 1980/1 where you finished 5th. So realistically, given that we are a small/medium provincial club, where do you expect us to finish in the league? Given that FFP rules are in place to prevent clubs who aren't already at the top table from joining, I really have no idea what you expect.
Now look at the finances. We have come from L1 and now have the 8th highest wage bill in the PL. Looking at the accounts, we are not squirrelling away huge amounts of money in the bank. We are spending what we make. You trot out this asinine "lack of ambition", but we are adhering to the rules and spending what we have. Pushing on how? Where do you magic this money from? Maybe you are advocating the Leeds Utd way of doing business? Is that it?
As for player sales...
Lovren. It was funny that Lyon laughed at us for paying £8m for him. They were absolutely p***ing themselves when you paid £20m a year later. He had been tapped up and he said that his head was already in Liverpool. He refused to train and went on strike. He was viewed as being not worth keeping given the money paid and was replaced with the loan Alderweireld, who we tried to sign on a permanent but he chose Spurs. Obviously LFC also think Lovren is a bit s**t as you are trying to sign VVD.
Lallana - another who had his head turned by being tapped up. At the time a massive over payment for him, but seeing as the market has moved, the price now seems good. But it wasn't back then. He refused to play as well so was also deemed to be replaceable with Dusan Tadic (who apparently you were sniffing after earlier this window as well). Personally do not think Tadic is as good, but maybe last season and our manager's poor style was the problem.
Mané - he threw a strop as well and said that he would refuse to sign a contract extension. I suspect that given that it was an ACN year, and a petulant player, it was deemed best to sell him. Of course he is hard to replace, but it was viewed that Boufal was the man. Boufal, like Mané, had a somewhat disappointing first season (for different reasons), so we will see this season.
Clyne - last year of his contract and refused to sign a new one. What do you suggest doing? We cannot compete wage wise, so short of holding a gun to his head, the perceived course of action is to cash in rather than let go on a free.
Lambert - no comment needed on that one.
So basically you are saying we should have kept all these players happy and kept them at the club. Ambition hey?? And how do you keep them happy? By paying them £100k+ a week. Do you really not think that if we could do that, we would be?? That's a rhetorical question, as you obviously don't think that, and thus why I say you have little idea how football works. Unless there is a wage cap that all PL clubs can afford, this situation is always going to happen.
But the way your club has acted is the problem. You've been caught doing it at all levels - the 12 year odl from Stoke. Solanke. VVD. It is sad that you supporters see nothing wrong with it, but then that is the new type of supporter that follows LFC. Your owners don't care. They have no connection to the City and none with the Club other than recently having bought it. No history. They are there to make an investment, and doing things the proper way gets in the way of making a profit, which goes against the reason for investing. FSG have turned you into a vile club. The saddest thing is the arrogance that LFC fans trot out, and the disdain for all others.
So your ambition amounts to spend spend spend. That's maybe what you are happy with. Me, I am a bit older. I want to actually grow something rather than just go out and buy it. Bring players through the academy, see players, see the connection with the club rather than having a team full of mercenaries. There is a happy balance to be had, as having a team full of academy players isn't going to work. Looking at your last game of the season.....Mignolet, Milner, Lovren, Matip, Clyne, Coutinho, Can, Wijnaldum, Lallana, Firmino, Sturridge. All 11 bought in, none with any long term connection to the club.