People don't care though. Everybody knows Brock was juiced yet still tune in to see him. Heck WWE are a billion dollar company and their stars are walking pharmacies.
If Jones somehow got out of his UFC contract and went to a rival organisation we would all watch his fights.
This is very dangerous for the UFC. Who thought Pride would fall when they ruled the roost?
If Brock was tested at the same time Jones was then his two main events for their biggest ever card would have been changed with 3 days notice. It's pure chance that it wasn't.
Pride's demise was for more fatal reasons (TV deal, Japanese interest, Yakuza) and it didn't have the same popularity as the UFC has today. As of right now, MMA is still a fecking freak show that the mainstream can't take seriously, with its stars regularly being busted for PEDs, drugs and hit and runs, and where a roided up WWE wrestler can come in and reach the pinnacle of the sport in three fights.
More people would be drawn to the UFC if it was legitimised, cleaned up and ran as a sport with more regard for fighter health. Think of it as another stage of the evolution of the sport in the same way it had to evolve following its early days. It might loose some of the 'just bleed' and the WWE crowd like
@redmeister but it would draw in a hell of a lot more.
Sorry but that's total rubbish. Buy rates for UFC events aren't any higher now than they were 5 years ago. The biggest selling events in recent years have involved Conor Mcgregor, a complete smack talker, who is an exciting fighter to watch. The biggest pay per view this year was Mcgregor fighting Diaz, in a non title fight, in a division 2 weights up from his normal. They paid their money to see a fist fight and when the loud mouth got beaten the crowd went wild when the pot head victor declared "I'm not surprised motherfeckers!" Not exactly "The Open" is it?
The UFC is about entertainment, hence it's sales and value depend on stars and story lines etc, not the competitive architecture of a "legtitmiate sport." Bisping v Henderson 2 has just been announced for a reason and it's not because Dana White doesn't know what he's doing.
Well thats one way of spinning fan sentiment. I'm pretty sure fans were mostly pissed when Diaz/McGregor 2 was announced same to for Bisping/Hendo 2 when Jacre was available.
And the UFC operates a different model to 5 years ago. Talent has to be split between PPV, Fox and Fight pass. The total viewership will far exceed that of 5 years ago as will the UFC valuation.
As far as McGregor/Diaz 1 goes, it was was welcomed for a number of reasons (rescued 196, travelling Irish, casual's interest in a fight at 155). The fight pulled in the numbers because McGregor has a massive following and was on a high (Aldo), and the Diaz brothers have their own following after years of being featured on free TV. Two big smack talkers with fans from different demographics played a big part in boosting the numbers, not the freak show element. And despite Diaz/McGregor being such an entertaining fight, fans were still pissed when Diaz/McGregor 2 was announced, what with Edgar being a legitimate challenger at 145.
Bisping-Hendo is fight no one wants to see. But it will draw viewers because Bisping and Hendo are big names in their own right, and a vastly bigger draw when you put their names together. Yet the immediate complaints were that the Jacre fight isn't happening. Sure, Dana knows what he's doing, buts it's purely a money making title fight before Hendo retires.
PPV sales only tell part of the story. The reaction to the Diaz/McGregor and Bisping/Hendo announcements are prime examples of fans showing their displeasure at the way the sport is run and the illegitimacy of the matchmaking, but in both instances fans of the fighters will still tune in as will the hard cores.