Agreed, unfortunately can't have it both ways. It just seems an afterthought on BT which is odd cos it has potential to be probably one of the best things they have on there and does attract a loyal market unlike football for example which people will drift in and out of (i.e. I'm not particularly arsed about watching West Brom vs. Stoke but I would watch a UFC card with 2 lesser fighters on it)
Yeah don't get me wrong I'm glad that don't have to fork out the money for it, as I said it's good for the wallet but I just think Sky would do such a better job of the show.
Look at what they do with boxing. It is on SSN a lot, they have Ringside, the production value of their stuff is better, the pundits are better, in the lead up to the fights they have "Gloves are Off" and "Behind the Ropes" stuff. BT pretty much just takes the stuff UFC produces and puts it on their channels. How much of that is UFC demanding that I'm not sure but it just seems odd that when Conor and Bisping (especially Conor in fairness) would of raised the popularity of the sport over here they didn't capitlize on it, just seems a bit amateur to me.
For all the faults Eddie Hearn has in boxing he has done a brilliant job in marketing his fighters with Sky's assistance. It's cards like the one this weekend which need help to be watched yet UFC just has it on and seem to expect people to know.