From a Dutch football website, translated with google translate:
Rúben Amorim, Erik ten Hag’s most likely successor
He had just retired from football and had focused entirely on his new challenge: coaching. After completing his first week of training at the Portuguese Football Federation, he was interviewed by a Portuguese magazine about this new step and the end of his playing career. He also followed a postgraduate course at a faculty in Lisbon, where José Mourinho is one of the professors. Driven by his eagerness to learn, he strove to gain as much knowledge as possible.
Seven years ago, Rúben Amorim shared his insight in Tribuna Expresso that there is probably too much emphasis on physical performance and tactics in football. Outside the football bubble, he understood better what it is really about, or so he suspected. He stressed that communication is essential; players need to feel understood and at ease. Training can be mentally tiring, but players experience it as valuable when they notice that it improves their performance in matches. In this way, tactics become a powerful tool and the players feel freer.
‘Creating a strong bond with players is crucial,’ he explained. ‘That’s what I’m going to try to achieve anyway. It comes down to being able to relate to people. A football coach is not like an engineer or something like that. It’s not just a matter of pressing a few buttons and always succeeding. No, you have to have a strong connection with the group you’re working with. The same training programme can produce completely different results with another group. It’s all very subjective and I think it mainly depends on your personal approach and your way of being.’
The initial feeling he had as a novice coach has proven to be correct. People who have worked with him describe the Portuguese as an empathetic coach with an effective communication style with footballers. His asset as a coach is that he knows how to convey his principles to his players. Although his tactical systems, such as the 3-4-3 or 5-2-3 system, are often mentioned, it is mainly his credibility and communicative approach that unites the group of players. Without the ball, Amorims Sporting is one of the most intense teams in Portugal.
Like other successful coaches, he is persuasive in his own ideas, which he communicates clearly and understandably to the players who ultimately have to make the decisions on the pitch. His consistent and targeted messages even extend to press conferences, where he can subtly influence his players. He shares this aspect with, for example, Arne Slot, who is also adept at using media.
Amorim is known for his clear expectations and natural leadership, with an emphasis on team cohesion. His experience as a footballer enables him to understand individual needs in the dressing room, where honesty is key. He has had success at all his clubs by defining a clear style of play and encouraging players to commit and learn within that framework.
Sporting tries to play from the back, usually builds up with three men, plays with a very high defensive line, but Amorim can also adapt very well to an opponent when necessary. It is no surprise that Mourinho is one of his references. When necessary, he adapts to win.
His leadership style is rooted in his playing career as a midfielder, when he was known for his reliability. Although he had less talent than some, he compensated by thinking about his game. He did not consciously aim for a coaching career from the age of twenty, but always looked at the game with a coaching eye. It was a way for him to continue performing at an acceptable level.
Amorim won several national titles with Benfica and took part in two World Cups with Portugal, but before he could be of value among players such as Javier Saviola, David Luiz, Pablo Aimar and Ángel Di María, he needed a four-year run-up at Belenenses. He managed to impress these stars with his attitude and leadership qualities.
It was clear to everyone that he would become a coach. At the age of 32, he was forced to stop due to an injury. Almost immediately after his playing career, he threw himself wholeheartedly into his new passion. During the coaching course, he stood out for his convictions, rhetorical skills and individuality.
Amorim had a clear path for himself. He took his first steps as a coach at the third level. In the summer of 2018, he started at Casa Pia, but he quickly got into trouble because he did not yet have the required papers. When the disciplinary committee of the Portuguese Football Federation suspended him for three months and the club was deducted six points, Amorim decided to quit halfway through the season to prevent further escalation. The punishments and fines were later reversed. Apart from this remarkable episode, there is something else that is remembered from that time: the intensity of the training and the promise he brought with him as a coach. Although he could not experience it himself, Casa Pia was promoted at the end of the season, mainly based on the ideas he had brought.
A natural step for Amorim was to coach the second team of a top Portuguese club. Although many expected him to join Benfica’s B team, Amorim surprised everyone by choosing Braga B. He knew that at Benfica you can’t always be independent in the choices you make. At Braga, on the other hand, he was able to completely chart his own course. His influence was considerable, both in the second team and in the first team, where he took over after the dismissal of Ricardo Sá Pinto. At Sporting Braga, he made his breakthrough as a manager in the way that talent does: in the blink of an eye and with a lasting impact.
Appointed on 23 December 2019, he only spent nine league games on the bench before Sporting Portugal agreed to pay the €10 million clause in his contract. This club saw him as the next great Portuguese manager because of his impressive performances at Braga. Not only did he win eight out of nine league games, he also managed to win twice in four weeks, against both Sporting and FC Porto, as well as Benfica. By winning the Taça de Liga – Portugal's second cup tournament – he also gave Braga its first trophy in four years.
To put Amorim’s work at Sporting into perspective, it is important to outline the circumstances in which he started. In March 2020, the world came to a standstill due to the corona pandemic. Sporting was in a recovery phase after a turbulent period in which the club had received negative publicity due to attacks by ultras on players. These attacks on the training complex led to the departure of Bas Dost, Rafael Leão and Rui Patrício, among others. In addition, Sporting had not been champions for eighteen years, and the departure of Bruno Fernandes to Manchester United did not improve the situation. A worse entry point for a young, ambitious coach seemed almost unthinkable. Yet, at the age of 36, Rúben Amorim led Sporting to the title a year later. He unleashed a true revolution at the club.
Despite the opportunity to work for a top European club – such as Tottenham Hotspur, who approached him after Antonio Conte left, Chelsea after Graham Potter was fired and Liverpool after Jurgen Klopp left – Amorim chose to take the reins himself, as he had done in previous opportunities. He felt that his work at Sporting was not yet done. He demands a lot from his players, but also from himself. Everything has to fall into place for him before he takes on a new challenge. Will it be Manchester United?