Amorim is the least of the issues this club faces, and the sooner people realise this, the sooner we can begin to start actually repairing the systemic damage the Glazers have done. That doesn't mean winning the league any time soon, it means ridding ourselves of this cycle of chasing our tales and perpetuating this toxic narrative spewed by the media, keeping us mired in the smaller picture, too busy infighting among ourselves to see that we are being fed endless media after endless media, that tells us what we should think about our own club by others who mean to further their own agendas. It seeps into the club, slowly rotting it from the inside out, and I would go as far as saying that we as fans, are now playing an active part in our own demise at this point. I was shocked being at OT for the Newcastle game, listening to the fans booing our own players off the field, being surrounded by people calling our own players every name under the sun and not having a single word to say about the Newcastle players. They might not be able to hear us, but they can feel the hatred towards them. That pitch must feel horrible to play on. It must be awful. Amorim has hinted at it, without directly calling us fans out on it, as to not rock the boat too much this early in his tenure. But it's true, and there's a reason why we've lost more at home this season, and there's a reason why the players who've gone out on loan look like new players.
Look, people have eyes, they can see how turgid the situation is right now, I get that. I'm not arguing that the football is acceptable. It's far from it. But we have to stop calling for emotional decisions to be made in a context that requires objective thinking. I know I'm not perfect in that and I've done the same in the past, but now it's clearer than it's ever been. We're trapped in a death spiral and we as fans are caught up in it. Without doing any research, I can probably say with confidence we are one of the most "talked" about clubs online. Articles, memes, videos, anything United related, it all drives revenue. This proliferation of social and journalistic media has been both a blessing and a curse for this club. On one hand, it's exploded the club's brand to the very the top of the sport, allowing it to spend far beyond what its current output in terms of on field success warrants. The curse is that the only ones well placed to benefit from this unprecedented exposure is the Glazers. They profit, whether by design or by sheer luck in the timing of their buying of the club just after the ".com bubble" implosion, paving the way for the monetisation of casual internet browsing, and the clicks on the content with the club's name on it, good or bad, they get paid either way, so why should they care, they'll continue to profit by this narrative of a once giant in world football, tragically fallen from grace into a doom loop that transcends mediocrity and even belief. Now we have a fanbase stuck in this echo chamber of negativity, the likes of which Liverpool, Arsenal and City could never conceive of, because they just don't have the numbers. Anyway, I'm in danger of entering conspiracy theorist territory, but I'll say one last thing. There's a reason why we see the sheer amount of content pumped out about this club in the manner and frequency it is. Every last detail and decision disseminated for us, the players scrutinised, even ridiculed after every performance. The media slowly turning on Amorim and we're here lapping it all up, helping them to get engagements and interactions on their content. You only have to look online today and I've spotted at least 4 different negative articles about the club. They're killing us, and we're helping them.
We were warned. It's going to get worse before it gets better. Amorim needs time and we as fans need to have the stomach for it, because there is no quick fix to the years of damage inflicted upon this club. So just get behind him, or don't and stop watching and save yourself the trouble of further suffering. He said that's what it's going to be. We're past the point of no return now, and the only option is to stay the course because there's no money left to undo the new direction we've started upon. That isn't the only issue we're facing as a club right now, unfortunately, things run deeper, but what we can do right now, that we as fans have control of, is stop perpetuating the opinions, memes, videos, and any negative content related to the club from the media that only undermines Amorim's efforts and serves only to further agendas to keep us locked exactly where we are.