Nice article about Amorim from a Dutch football site called VI, translated with google translate:
The Poet who wants to enchant Old Trafford
Rúben Amorim (39) is from Portugal and was taught by José Mourinho at the University of Lisbon. Yet Amorim emphasized several times that he is not a second Special One. His mission? Making Manchester United the biggest club in the world again.
There were a few clubs that were on his list in case he left Sporting. Clubs for which he was prepared to leave behind what he had created. A number of escape routes were included in his contract: clauses that made a departure to another club possible. These clauses were specifically ordered. Manchester United topped the list of dream destinations. In that case, the buyout sum was ten million euros. For almost all other foreign clubs, Sporting had the right to ask ten million euros more.
What Rúben Amorim had not anticipated was that he would be faced with a very difficult choice. The problem was not so much leaving Sporting, but the timing. Wonderful things were about to happen with a team that captured the imagination. He had already been announced as the new manager of Manchester United when, by way of introduction, he won 4-1 against Manchester City. At Sporting they knew that sooner or later Amorim would spread his wings. It surprised no one that Manchester United turned to him. But for Amorim it was a difficult decision to leave behind everything he had built at Sporting.
And yet he did it. Manchester United is not just any club. It has an appeal that goes beyond football, an almost mythical allure, comparable to that of Real Madrid. That challenge appealed to Amorim. It was the push he needed to take on the challenge of his life. With his move to England and the Premier League, he took the step into a new dimension.
Whatever he has achieved in recent years, he remains a newcomer for the time being. Just like Erik ten Hag was when he was taken away from Ajax, and like Arne Slot first had to prove himself when he became Liverpool's coach. A door has opened for Amorim to the big world of trainers, a door to an imaginary room from which you can just as quickly leave if the results are disappointing. For him, that door opened remarkably quickly.
He stopped playing football at the age of 32, started as a trainer at the age of 33, and next month, on January 27, he will celebrate his fortieth birthday. Manchester United is now the second club to have paid millions for him, after Sporting Portugal, which took him away from Sporting Braga when he had just started there. In a sense, he has quickly found his way to the level at which he belongs as a trainer. And at that level, sooner or later the lure of a club like Manchester United will come.
Amorim is the tenth trainer - including the interim periods of Ryan Giggs, Michael Carrick and Ruud van Nistelrooij - who has been allowed to try since the retirement of Sir Alex Ferguson. The Scot had the club under his control for 25 years, and since then the supporters have been waiting for a new king, a leader who can unite the club. A wizard who turns Old Trafford into an impregnable fortress again.
The power of Manchester United lies in the magic that the club evokes: once that magic is rediscovered, the club can quickly work its way back into a football giant that captures the imagination of millions. But the right person has not yet presented himself. Amorim is convinced he is that person. Yet he will have to prove that first and before the rest of England believes it too.
As a fellow Portuguese, Bruno Fernandes knew Rúben Amorim better than the average Manchester United supporter. In an interview he emphasized how special it is what Amorim has achieved at Sporting. Fernandes described how some people can change the energy in a room, and he says Amorim is just such a person. With his appearance and qualities as a trainer, he brings a unique dynamic. At Sporting it quickly became clear that Amorim was not an average coach, despite his limited experience. This was due to his way of speaking, his genuine interest in others and the practical solutions he offered.
As a player, Amorim was nicknamed The Poet by Cristiano Ronaldo because of the way he spoke. According to Ronaldo, there was often silence when Amorim spoke. That nickname reflects his gift for touching people with words, a trait that has not escaped the notice of English journalists. Even in a foreign language such as English, Amorim knows how to express himself well. To obtain his coaching credentials, he took an accelerated UEFA course in Belfast through the Football Association of Ireland.
In recent weeks, Amorim has of course often been asked about that nickname. His answer is about the same every time: he doesn't speak often, but when he does, he speaks from his heart. This affects people, says Amorim. He further put it into perspective as a joke between him and Ronaldo, although it does illustrate his personality. His ability to inspire players and groups is one of his greatest strengths.
Jérémy Mathieu, former Sporting defender, endorses this. In an interview with So Foot, he called Amorim's personality an important weapon. “He's pretty cool in his way of being,” Mathieu said. 'In the dressing room he puts everyone at ease, but he leaves no one behind. That makes you want to give everything for him and the team. With Amorim you can lose, but cheating is not an option. During training he demanded 100 percent effort. At first I didn't, so he called me into his office. He then asked me to set an example.”
The task that awaits Amorim at Manchester United is so enormous and complex that it is difficult to imagine how he can succeed. Big names such as José Mourinho and Louis van Gaal, like Ten Hag, relished the challenge, although they each won one or more prizes.
For Amorim it is not the first time that he has found a club in crisis. He was appointed to Sporting Braga when the club needed new impetus after a disappointing start to the season. Amorim was coach of the second team at the time, but was moved to the first team. His impact was immediate: he won his first match in Portugal's top division with a whopping 7-1 against Belenenses.
Although Amorim was only head coach at Braga for two months, he managed to make an indelible impression in that short period. In the series of thirteen games he defeated the traditional top three, Sporting, Porto and Benfica, and he also won the League Cup. It was almost as if a new José Mourinho had emerged from nowhere, a new coaching phenomenon. In retrospect, the comparison turned out not to be far-fetched.
A constant in the first years of Amorim's career is his ability to immediately make an impact on the teams he joins. At Braga the turnaround was extreme, but at Sporting he also managed to transform a crisis club into a flourishing football paradise - an example club that other clubs now look up to.
Amorim took his first steps as a trainer at Casa Pia, a third division club at the time, in 2018. Although he did not yet have the correct papers and was therefore suspended by the Portuguese association, he left a lasting impression in the short period that he was active. Carlos Pires, technical director of Casa Pia, recently described him in The Athletic as extraordinary: 'He was special, like a magician. He knew exactly what to say at every moment of a match. He understood every moment both on and off the field and had an unparalleled talent for leadership. Everyone fell in love with him. He had a special aura, he was completely different.'
It has now been three weeks since Amorim gave his first press conference as head coach of Manchester United. Due to the busy schedule with competitions and press moments, it seems more like three months. During that first press conference he expressed one of his core principles: as a trainer you have to choose a certain path and believe in it one hundred percent. The Portuguese emphasized that he has confidence in himself, in the club and in the chosen approach. According to him, the players have no choice but to go along with that belief, because there is simply only one way. To be continued.