Just played my first game on it, mixed feelings and suspect it will grow on me.
Things I like:
Through balls - what a delight. The ball they play is a beauty and the way your forward runs onto it through the back line is a joy to watch.
Crossing - again, fantastic to watch
Animations - much much better than Fifa. None of them are boring, they all look great down to the way the player angles themselves depending on how the ball is coming in.
NPCs - They made good use of the width on the pitch and played really intelligently against me, they made diving header clearances as the ball was coming down to my player to volley, charged in jumped and headed it away, just looked really intelligent.
No gay Fifa running into players to tackle them - Not as effective as Fifa which I loved, you couldn't just bump fingers with a player to take the ball off them like you can do in Fifa.
The shots - great animation and great to be able to ping a decent ball from range again.
The experience - it feels like a game of football, it doesn't focus on go forward, shoot, score. It makes you play out wide, overlapping runs from full backs, using the wingers, playing backwards etc. I despise playing Be A Pro online on Fifa to join a team of idiots that kick off, run forward, pass forward, try and score.
The manual passing - this is on my list of both like and dislike, I like it because you can do great moves like passing the ball into empty space to the side if an attacker is in front of you, and then change to another player and run him onto the ball.
The environment - stadiums and crowds have always been much better in PES than Fifa and the 3d is great. Not 2d men like in Fifa.
What I didn't like:
The player graphics - too fuzzy and pixelated on my screen.
The speed - it felt so boring at times, none of the players have pace, felt I couldn't bomb down the line with Messi and cut inside as the other players could keep up with me and the turning circle is horrendous for the players, no quick cut back and turns it takes forever.
Passing time - for me it took a good second to second and a half after pressing X for them to pass the ball, this just annoyed me greatly.
Lack of skills - again this is an annoyance for me to not see in the demo, but the video after the game displays lots of great looking skills in the full game.
The manual passing - this is on my list of both like and dislike, I dislike it because you can absent mindedly play a pass you think is right but actually it sends it completely the other way making you look stupid.
The camera - too close for me but I suspect there will be more options in the full game.
Just played a computer and drew 0 - 0. Loved the feeling of a proper intelligent game rather than pass forward, pass forward, shoot, miss, ball up other end, pass forward, pass forward, shoot, goal, kick off, pass forward etc etc. Highlight of the game - their LB passed the ball back across face of goal, Ibrahimovic intercepted it and had a shot blocked by defender, ball comes out to Messi on edge of the box who runs to where it is going to land, jumps, chests it down to the floor, takes 2 steps and hits it with his left, ball cannons off the far crossbar. Their RB makes a diving header to put the ball out of play.