FlawlessThaw
most 'know it all' poster
- Joined
- Oct 26, 2005
- Messages
- 29,688
Of course it does. Globally no one considers Liverpool and Arsenal that big right now, kids on the streets don't usually wear their shirts and their fan base hasn't been growing these last few years. Sponsors also won't pay that much to a club that isn't seen as a winning one.
Arsenal are considered still a massive club in terms of endorsements. They just signed the biggest kit deal in English football yesterday with Puma worth £170m over five years.
Liverpool's main problem is that they are out of the Champions League but still they have had strong deals. It's not necessarily just about the fanbase but they have a strong following still in Asia.