There was that episode of the Overlap where the lads alluded to him not having the "right people" around him. You can maybe read between the lines and think maybe it's people who are trying to build a brand and around him and earn from that brand, rather than have someone experienced to give him advice and maybe some tough love as and when it's needed.
Despite everything, his lack of form, criticism from the fans, disciplinary issues, losing his place in the England squad and being left at home this summer - the impression I get from Rashford and the whole PR around him - is that he feels like the victim rather than someone who's at least partially responsible for what's happened to him over the last 12-18 months.
There's no sense it's been recognised either within his camp or even by Rashford himself that he's the one the buck stops with. Instead the response is to firefight with self pity. That "doubt me? Even better" interview, these PR fluff pieces about working hard. Worryingly it tells me he, and maybe people around him, still don't get it. They still haven't admitted the problem starts and ends with his attitude and application on the pitch, not with those unappreciative of his talents.
There's only two roles that Rashford seems comfortable in playing - hero or victim. He needed someone to take him under their wing when he was young, point out all these GQ awards and MBEs and Smash Hits Poll Winners Party gongs (or whatever) were unimportant and to concentrate on his game. When people update the book on what are the risks of a promising talent getting too much fame and too many accolades too soon, I fear it's a shoe-in that Rashford is going to get his own chapter.
Prolonged dip in form, application and in public perception following a peroid of huge praise and accolades, the sudden and sharp withdrawal of such followed on very closely with disciplinary issues, losing his place with the national team, all night benders, self-pittying press interviews. It's sad, but I have some magic beans for anyone who thinks the next chapter of this story is the lad putting his head down, working hard and having a great season.