Since Marca dropped the bomb of Falcao to Manchester United, there hasn't really been any updates, there's been a whole raft of speculation and counter speculation, but nothing actually new which sounded believable. The English media are playing catch-up and suggesting players who would be used in a swap deal but seeing as they had no idea about the potential transfer before Marca mentioned it, that's surely just speculation too.
Marca themselves have taken to reporting the reaction to their own rumour and today published an article titled 'Falcao and the domino effect' which mentioned rumours being conjured up in England and South America relating to Wayne Rooney and Javier Hernandez being part of the deal.
In today's newspaper, Marca seem to have totally forgotten about the claims. It's not mentioned on their front page, it's not tucked just inside the cover, and it's not in their Atletico Madrid section. There are nine articles on Atletico, and Falcao himself covers two pages, but not one mention of him signing for Manchester United next summer. Marca even find room to do a piece on on-loan Chelsea goalkeeper Courtois being taught how to do CPR, but no room for the huge transfer gossip they started.
Yesterday, there was nothing on the rumour either, not even a little snippet. On Thursday, the day after they dropped the bomb, they covered the reaction to it and carried a screenshot of the Manchester United website which they - and Terra in Colombia - suggested confirmed the club's interest. Manchester United do a daily round-up of gossip relating to the football club and this isn't the first time the foreign press have become confused by it. It's understandable but it clearly confuses readers overseas, if an English newspaper reported that Atletico Madrid had said on their website Manchester United were interested then the story would sound far more realistic - and it's the reverse of that which has happened in Spain.
Subsequently, and again understandably, there has been a flood of money put on Falcao to Manchester United. One betting company in Spain has seen a big rush in people backing him to make the move and his odds have fallen to 2.2 (see left) which is very short for a transfer. The betting company involved? Marca.
It was on Wednesday that the Spanish newspaper initially carried the story on their front page and they later did an online article explaining how his odds were tumbling and people were rushing to bet, at that stage Chelsea were still the clear favourites on Marca Bet - probably because the newspaper have continually said that's his likeliest option - and Manchester United were at 4.5. On Thursday Marca incorrectly suggested that Manchester United's official website had confirmed interest and today his odds with Marca Bet stand at 2.2 to move to Old Trafford. Chelsea have drifted out to 5.0, from a position of 4.0 on Wednesday afternoon.
Marca have got a huge conflict of interest on their hands, it's a story they started and one which they will profit from whatever happens. Because they'd been running articles on him moving to Chelsea, the London club were favourites and had been backed heavily on their website, they've now managed to hedge their risk and won't be left exposed if he signs for either club. They've even got the brass neck to have the strap-line 'Everything you read influences your bets' underneath their logo.
Wherever he now ends up, because Marca have strongly linked him with Real Madrid, Chelsea and Manchester United, Marca Bet won't lose out.
It's easy to get very cynical.