It is JP Morgan who is going to finance it initially but it is not surprising. Credit rates are almost down to zero and these clubs can all pay back their debts. The biggest income is tv rights but I will be skeptical to offer huge money for this. First, the public reaction is as bad as it gets. Second, with the repetition of the same games, it will lose its aura. Yes, the big games in CL are watched by more people simply because most of the teams are eliminated and people have nothing else to watch anyway. If these 20 teams play with each other every week, they will compete each other for audiance.
Sevilla, who has been one of the best run clubs for the last 15 years is not in, but Arsenal is included. Give me a break.