Without taking Ed or Mou side, I need to say this. Jose said after winning the Europa League that he had handed the list of potential targets in March. Which means that effectively it's been 3 months since "The List" was given and potential targets were identified. He also said that he asked Woodward not to look for potential targets . Which means the list was not outlandish in any way. So Woodward must have made early headways well before the window, just like City did with Bernardo Silva etc
Now, turning to other side , let's see market and we see every club is asking for ridiculous amount of money for even mediocre players like Parisic and Balotti etc etc. Plus as someone said, as soon as United come calling , they know that here comes a very Rich man with expensive suit and luxurious car to buy and he is in need ... So the prices automatically increase ... Woodward has to balance book and look in terms of getting players on the "right" kind of money so it is going to take time obviously. Plus the fact that at this very moment no big transfer has yet happened. And this is because the market is cagey at the moment. Looking at Woodward's track I'd still give him time until the end of the preseason before I start calling for his head