Should have been Qatar. You all know it.
Should have been Rupert Murdoch, Michael Knighton and the Finnish dude who wanted us all to have a say, the big crazy.
Right enough. When Ineos took over, I wasn't expecting a quick fix and am unsure, past some sad Qatari twerking, who thought any takeover would be.
Ineos' woe is much like the current Labour Party. Finally, belatedly, after many iterations, changes, philosophies and much infighting do they get it over the line.
They initiate changes, with glowering PR to usher in the brave new world. However, they cannot alleviate the disastrous decade plus of mismanagement in five minutes, so they're as bad, somehow.
The main weight of expectation comes from outside sources who want us to fail, anyway. Any difficult decision is a betrayal of 'our core values'. A run of defeats 'just the start of it' (see Reeves' budget). Ratcliffe is a lame duck who doesn't 'get us'. The Glazers are omnipresent, like Tory policies.
Then, waiting in the wings, is a hard-to-far-right movement wanting to 'make United great again' appealing to angry, entitled, spoiled simpletons. A quick fix to complex problems.
There's absolutely no evidence this dangerous, polarising movement will improve anything (indeed, all available evidence points to the contrary) but, geez, remember how bad the Glazers was?
Needless to say, when this movement fails it will blame its predecessor and its hardcore proponents will either plead for more time, or abandon it wholesale.