I have to say, I was pretty disappointed with many aspects of the Old Trafford experience compared to other sporting events in the US and Europe. The stadium atmosphere during the match was very good, bordering on great. The before/after aspects of the experience were subpar. Facilities were subpar. Food and drink were subpar. Transportation to and from Old Trafford were subpar. Given what I paid, I think United could deliver a better experience for less money even. Went to a Spurs match the next day and was blown away by the quality of the experience for what I paid. Better view of the pitch, better concessions, less money. Transportation still a problem.
I do think that the US generally does live sports better in infrastructure and concessions, technology, seat comfort, transportation. Atmosphere during the match is generally better in Europe and England.
I’m encouraged that the club leadership wants to take elements of US infrastructure and entertainment, technology, housing, restaurants, etc. while maintaining or improving match atmosphere.
Live sports I’ve attended include football, gridiron football, baseball, F1, NBA, World Cup, horse racing (so much fun, Kentucky Derby), sumo wrestling (amazing).