Payet was moved wide because he couldn't operate centrally with any sort of consistency when it came to the basic of being a 10, wide you can hide his flaws and focus on his strengths. As for De Bruyne, you could say that they a similar type of player but there are two differences, De Bruyne is more consistent against top opposition, is better at controlling a situation through carries, his positioning his better whcih makes him an integral part of City's ball movement schemes. But it's true that he is a high risk player, he tries passes that shouldn't be tried and misses a fair amount of them.
Bruno like the others needs a system that protect him from himself but because you can't trust his floor, it's questionable if it's worth it. And if you try it, it won't be as a 10 because his fundamentals are not there, Bruno never mkaes things easy for his teammates, his movement duing the recycling phase his terrible, he can't carry the ball well, and he often struggles to keep possession under pressure.