I may not particularly like Real Madrid’s negotiating stance; however I have to admit they are a big club and know what they are doing.
Real can identify with Morata’s strengths and I believe they want to keep him. So why do I think they want to keep him or should I say what can he bring to United? He has pace and good ball control. He is athletic and his technique is very good. He has demonstrated a strong character in high pressure games. Morata in his limited game time for Real last season produced a significant goal return so he knows how to put the ball in the back of the net – that will do me just fine.
Real had a buy back clause for Morata when he was transferred to Juventus for a reason – they knew his ability and were basically having a safety net in place. At Juventus Morata was extremely effective in the big games – in 2015 he scored in both the semi-finals of the Champions league against Real ‘of all teams’ and indeed scored against Barcelona in the final. To me this as mentioned in the previous paragraph demonstrates character in high pressure games.
If Mourinho wants Morata which is my impression then we have to go for him. I am certain Mourinho knows more about what is best for his plans for next season than us posters. As another poster mentioned Mourinho knows who is obtainable and who is not. It seems Morata is obtainable.
All this talk of ‘being a big club’ and ‘telling Real to feck off’ and that we should ‘go for Auba’ is illogical. Mourinho has targeted Morata for a reason and he is the manager so we should do our best ‘within reason’ and get the transfer completed and move on to the next target. Besides I agree with
@el3mel (sorry for quoting) “I don't know why people keep dreaming about Auba, if Morata deal failed we'll move for Belotti, and even though I am not very convinced with Belotti, I'll prefer him in EPL more than Auba”. Furthermore as
@Halftrack highlighted Real do not want to sell Morata and would be absolutely delighted if we ended our interest in him.
In a nutshell - telling Real to feck off does not make us look like a big club; indeed IMO it basically means we will be shooting ourselves in the foot.