It's as simple as this. If this forum were asked 6 months ago to name the top 25 strikers in Europe, Morata wouldn't be in many peoples lists.
Now all of a sudden he is top 10, has untold potential and worth £60m plus. If Man Utd want to get back to being one of Europes best 3 or 4 clubs, we have to sign players who are the top 3 or 4 in their position. Not over pay for mediocre players and in our minds, build them up to be the best.
There's something very wrong happening at United in terms of who we are able to attract to the club and it needs sorting out ASAP. (Pogba was a Manc through and through, so signing him wasn't a challenge)