I don’t want to read too much into the tabloid stuff surrounding things like Koulibaly for 90 mil or SMS for over a hundred, but I certainly do wonder if one additional issue is just that we are struggling calibrating to market that has escalated out of control. Neymar, Mbappé, Coutinho, Pogba, van Dyke, Dembele, Allison, Ronaldo - these fees, and in some cases the fees coupled with wages are staggering. Every Premier League club already has a target on their back because of the league/TV revenue. Only god knows what it must be like negotiating for players these days. There certainly has to be a point where being simply financially responsible is a factor.
I still think it’s only a matter of time before a major club makes some unwise or unlucky investments in the transfer market that puts the entire club at risk.