Player power arrives at Manchester United
Some may dispute it given Wayne Rooney's signing of a five-year contract just days after announcing he wanted to leave in 2010, but Manchester United have always stood by the mantra that no player is bigger than the club.
It has led to numerous high-profile and sometimes controversial exits over the years, of course, and Sir Alex Ferguson claims in his latest book that he refused to justify United's ambition to Rooney back in 2010.
"I told him that to say we weren't ambitious was nonsense," Ferguson writes. "Wayne said that we should have pursued Mesut Özil. My reply was that it was none of his business who we should have gone for. I told him it was his job to play and perform."
That David Moyes and Ed Woodward recently sat down with Rooney to inform him of the move for Juan Mata and further transfer plans for the future will quite possibly have left Ferguson spitting feathers but it was a sensible move of the new Scot in charge to do everything he could to appease one of the club's few remaining world-class talents.
That Rooney now looks set to sign a new contract suggests it is job done. Cynics will suggest it is the size of the deal rather than the assurances given to him that have persuaded the 28-year-old into staying at Old Trafford, but there should be no real outcry about a leading European club paying top money to a top player. Like it or not, the figures reported are becoming commonplace.
The effort put into keeping Rooney does, however, put United's decline into context. There is no way that he would have been allowed to hold the club to ransom - twice - 10 years ago but United are no longer rich enough or even successful enough to be able to let top-class players move on safe in the knowledge that they can be replaced.
They have, however, spent big money on Juan Mata, which helps dampen concerns that good players will not sign for Moyes but also makes a mockery of claims that one of the reasons the club moved for the Scot over Jose Mourinho was that he would not demand a huge transfer budget to overhaul the squad.
Six months into the job Moyes has already broken the club's transfer record and looks set to be given the biggest budget in United's history to continue the recruitment drive over the summer.
Irony.