The point about the media is a general point and I find it hard to believe someone would argue against it. As for Rooney not saying the stuff himself...surely you agree it was his agents who had the contacts and knew the right things to say? We've seen Rooney speak and type, he's just not someone who can pull that off himself. He's the greedy idiot who chose Stretford so it's ultimately his fault though.
Is it not comparable to Cantona on some levels?
One month Amorfini is saying
"I believe he is going to have to leave the country.",
the next he's saying "
"We are waiting for a new written proposal to extend Cantona's contract with Manchester United until 1998. If the proposal corresponds to what we have negotiated orally, things could move very quickly. If not, it could take longer.". In amongst those two periods you have the
"We've always said that we want Éric to stay, but we want players who want to stay with us", yet there's outrage when the idea that Rooney might be offered a new contract after all this nonsense. It seems fairly obvious that the increased volume of reports amplified the issue.