There is no value in the market nowadays.
Before this transfer speculation even started, Lucas Moura; an unknown, unproven young Brazilian, would have signed for Man Utd for a transfer fee of a maximum of 15 million pounds and wages of about twenty to thirty thousand pounds a week. However, the effects of the media speculation make the selling clubs feel that they're being ripped off by a top club so they demand twice the player's true worth. The Brazilians, reportedly, rejected a 26 million pound offer for Moura? Seriously?
Consider the case of Robin Van Persie, an injury prone 29 year old in the last year of his contract. The most I would pay for him would be 10 million pounds, and that is with being pampered by the selling club that it is the right thing to do. Arsenal want 30 million for him? Keep him then.
Remember the Ben Arfa speculation a couple of seasons ago? At the time, the Marseille Chairman thought he had a gem on his hands. When United inquired about Ben Arfa's availability, the chairman demanded 40 million pounds. 40 million pounds for an unproven french teenager. What happened? They kept him, and sold him for a really low fee a couple of seasons later.
We tend to spend money on the true value of a player, not the market value of the player. This method has resulted in some great deals over the past couple of seasons; Hernandez, Smalling, Lindegaard, Fabio, Rafael, and many others over the years.
This club will never pay over the odds for any player, whether it is in the shape of transfer fees, player wages, or agent fees. Forget about the financial power of City, PSG, Madrid, and Barca for a moment here. This club has a stable financial planning model which won't be altered for any player wanting more money than what he is actually worth. We won't alter our transfer budget and our wage structure to pay over the odds for the next 19 year old who is being dubbed as a world class star yet who has proven next to nothing in his relatively short career, nor will we pay over the odds for an established 26 year old whose "dream is to play for United" but won't accept anything less than 200 thousand pounds a week.
You see my friends, a squad has many egos in it. Try explaining to Vidic or Nani, two world class players who are roughly on a hundred thousand pound a week salaries, that the club are signing someone and paying him 200 thousand pounds a week. These two start to think about the unfairness of these negotiations and start to complain to the club about wanting pay rises. Before you know it, players who are worth a hundred thousand pounds a week (Vidic and Nani), are on a hundred and sixty thousand pounds a week.
You might ask, is a 60 thousand pounds increase in a couple of players' salaries realistically going to affect a big club like Manchester United?
Yes, it will. When a club has a stable wage structure, it shouldn't break it, for anyone.
Look at Malaga, media reports are suggesting that the club's rich owners aren't paying the club's previous debts and most of their top players are leaving. The club is basically, according to reports, in financial turmoil. The same financial situation we would be in if we paid over the odds for overpriced players.
You see, the benefit of this stable wage structure is seen in the long term. If, for any unforeseen circumstances, the club doesn't perform well on the pitch, our finances will still be stable thanks to our stable wage structure and good transfer policy. Imagine the same scenario at City. If the owners pull out of the club after City do not perform on the pitch as good as it is expected of them, then the club will be in financial turmoil with players having extraordinary wages with no good wage structure plan.
Consider the time it takes to offload these highly paid players, and the fact that they wouldn't want to leave and would basically bleed the club dry for salaries, the club could seriously face the possibility of bankruptcy, and eventually administration.