This is key and I think it comes down to everyone using a different measuring stick.
For me, for this season at least, I'm looking for simple cases of us out playing our opposition. More possession, more chances, more goals, more passes ect ect and we are doing just that.
For other people and I suspect Noodle is one of these, they are looking for improvements in style and entertainment value. Faster play, more dribbles, more speculation, more shots, more crosses and just generally more excitement.
I think all that will come in time but right now pragmatism is our best route to the top 4. We are playing better than the majority of our opponents, it's that simple.