If you look back at that particular transfer window ( and that is the only one I'm talking about ) .It was before Moyes had turned into the Pariah he had just in fact signed a long term contract . Not only had the most successful manager in history left , but also one of the most influential , experienced and respected Chief exe also left .
now Woodward was and is a fantastically astute businessman man but there is a hell of a difference between closing commercial deals and negotiating the transfers of ego maniac footballers it was bound to be a learning curve and Woodward as we can see now has learned well .Moyes at that time hadn't had the chance to break the club in fact he came in with the blessing of Sir Alex ( could you get a better reference than that ? )
I am in no way defending Moyes but the fact is , it is the managers job to identify the players ( Fabregas , Bale , Kroos ) and the Chief execs job to negotiate and deliver them which at THAT time and in THAT window Woodward was all over the place .
So for once let's put the Moyes hating glasses away and just consider that in this instance maybe he wasn't entirely to blame .
I too thought for most part that it was woodward who was at fault for a bad window until moyes himself told us the targets, now i would say especially what woody has done since then, he clearly isn't at fault.
Lets look at moyes's targets, Bale was never going to be a united player, he was always going to madrid nothing any executive or anyone else can do.
Kroos, in moyes's own words he had agreed a deal for next summer, can't fault woody there if lvg rejected the player.
Cristiano Ronaldo, unless your CEO's name in jorge mendes no ceo in the world could have gotten utd ronaldo back.
Fabregas, another one who was never going to come. He said so himself, again can't blame woodward for that.
Herrera, this could be partially blamed on woodward for not closing the deal earlier, but again he was dealing with bilbao one of the worst clubs to buy from, even likes of bayern have had trouble dealing with them even after cajoling them and paying big money for martinez.
Over paying for fellaini, can't blame the ceo for this when manager set him ridiculous targets and shifted to fellaini when those targets couldn't be signed.