For me he ranks waaaaaaaaaaay down the list on technical ability, there are many others ahead of him... Michaels, Taker, Austin, Angle, Benoit... His standing in the company is due to kids buying into the gimmick, perfect for the PG era... telling kids never to give up.... His mic work is ok at time, sometimes good...but again, he ranks behind many others...Jake Roberts, Foley, Austin, Rock....
He is this generations Hogan who was awful in almost every aspect...
Hogan and Cena do one thing better than most in the business...that is politics within WWE!! They play the game very well... With Cena's associaton with Make A Wish charities (which he is to be comended for) he will forever be the golden goose regardless of everything else he does....