And what if Jose succeeds?; at best, we'd be an unlovable winning machine featuring Terminator-like drones. Sure, the trophies would be great but, for many of us, United's (historical) winning of cups and titles isn't the reason why we support the club...even in the times when United won few things while Liverpool bored and backpassed their way to numerous Leagues and European Cups, we still gained many new fans; why? because our teams often dared to play exciting and imaginative football, football with elan and flair. So, for plenty of supporters, getting back on top isn't everything (as important as that certainly is) - bragging rights and profit margins are minor things compared to the soul of a club.
We had the club's soul sold from under us when the money men recruited gun-for-hire Mourinho; nothing says more about them than that cold and utterly pragmatic decision, and it marked us out as the business that we are...hopefully, now that he's firing blanks, we'll soon get a little of our club back.