Without any CL/EL money, how can Liverpool afford to spend so much money every summer and not sell big?
Liverpool sold out an entire pre-season tour including two stadiums in and around 90k. There have a lot of sponsors as well including the 25m a year Warrior deal, John Henry offers some money but no where near the scale of some other Clubs. Despite poor showing on the pitch, Liverpool do still carry a lot of weight commercially.