United had no choice but to drop Aeroflot. They can’t even provide a minibus service, let alone do flights, outside of Russia right now. United should never have been in such a sponsorship arrangement in the first place. Them having to drop a sponsor like this, one hiding in plain sight, has been damning. It’s been a disaster for Richard Arnold early on in the job, because it was one of his deals even, set up in his previous role.
Every other club I have seen (and maybe there are other outliers) have shown solidarity with Ukraine, whether that is through banners being flown before kick-off, flags carried out onto the pitch, special t-shirts, the involvement of Ukrainian fan groups, etc. Unless you saw Harry Maguire’s PL-mandated captain’s armband in the colours of Ukraine, you would have not been able to draw a link with United’s message and Russia’s invasion of Ukraine. The cynic in me says someone is worrying about other sponsors in other markets.
It’s the difference between Black Lives Matter and All Lives Matter. We know all lives matter, we know that war is terrible and serves virtually nobody, but this is supposed to be a show of solidarity to a specific group of people.
Put it this way, the Russian and Chinese censors would have had nothing to hide from the empty gesture United offered today.