I was thinking this earlier.
I'd imagine all "kingship" and elite "nobles" are started and led by a figurehead who is persuasive to both the close elite and the wider population. And any decent salesman or psychologist would tell you that persuasion is in using nuances in language to allow the listener to uncover the "truth" themselves. He must be doing this in Russian to Russians.
To start a movement with a locked in figurehead, that figurehead has to be eloquent in the different types of persuasion for both the "elite" level and at the "pleb" level, and when Putin did his switch between President and PM and back again, he declared himself to be, and was accepted as, the locked in figurehead.
You could say he was coronated as "King" for life, not by hailing him, but by not revolting enough when he usurped the throne.
So, if he got himself to "King" status, he must have had have that unique persuasion style for both the "elites" and the "plebs", in Russian, so we don't know to what degree he has his elites enthralled.
I think we have to stop looking at Russian as anything other that the Putinian Empire, a monarchy with supreme power.
I don't know the chain of command between him and the red button, but he's had time enough to position his most fanatical, zealot supporters into those positions.