Coverage itself carries a more formal style than other golf telecasts; announcers refer to the gallery as
patrons rather than as
spectators or
fans (
gallery itself is also used), and use the term
second cut instead of
rough (however, the second cut is normally substantially shorter than comparable "primary rough" at other courses).
[90] There are also no on-course announcers.
[89] The club also disallows promotions for other network programs (with the sole exception of an on-screen mention of
60 Minutes should the final round run long or right before the coverage ends), nor does it allow sponsored graphics or
blimps.
[89] Significant restrictions have been placed on the tournament's broadcast hours compared to other major championships. Only in the 21st century did the tournament allow CBS to air 18-hole coverage of the leaders, a standard at the other three majors.
[90] Since 1982, CBS has used "Augusta" by
Dave Loggins as the event telecast's distinctive theme music. Loggins originally came up with the song during his first trip to the Augusta course in 1981.
[92]
The club mandates minimal commercial interruption, currently limited to four minutes per hour (as opposed to the usual 12 or more); this is subsidized by selling exclusive sponsorship packages to three companies—as of 2013, these "global sponsors" were
IBM,
ExxonMobil and
AT&T.
[89] For 2014, ExxonMobil will be replaced as a global sponsor by
Mercedes-Benz.
[93] The club also sells separate sponsorship packages, which do not provide rights to air commercials on the U.S. telecasts, to two "international partners"; in 2014, those companies will be
Rolex and
UPS (the latter of which replaced Mercedes-Benz upon that company's elevation to "global sponsor" status).
[93] In the immediate aftermath of the Martha Burk controversy, there were no commercials during the 2003 and 2004 U.S. broadcasts.
[90]