1st Para: Mourinho brings with him an aura and a reputation as well as the ability to sell a 'project' to all his recruits and make us look far more attractive a proposition than we perhaps deserve to be at the moment. This is the time where the club can wipe the slate clean and say things start from next season. Pogba has an ego that can be assuaged by being brought to a club and seen as one of the players who can elevate it. He's going to get that at both City and United. From his perspective, it's got to be a massively appealing package.
2nd Para: On the contrary. Pogba has spoken fondly of his formative years here both on and off the pitch. It's a big deal in that we know he can settle straight back into life here and get on with things in the shortest amount of time. Enticing top players who already at top clubs in plush locations is half the battle, and with Pogba, it's not an issue.
3rd Para: Pogba has aspirations of being the best player in the world. He's not going to earn those kind of plaudits or recognitions in France. I feel PSG tend to get the scraps most of the time outside of exceptional circumstances. Pogba can name his wage at City and I'm sure we wouldn't shirk at matching it or offering a commercial package that better benefits him and brings parity with the likes of PSG and City. If Mourinho really wants the player, there's absolutely no reason why we shouldn't be seen as strong contenders for his signature even with the CL not being on the table.
None of Kroos, Cesc or Thiago had Pogba's profile nor commercial value and Muller hasn't gone anywhere. Pogba is already a star, but he's not far off becoming a superstar, and if he were to be a success here, he'd immediately elevate himself into the top bracket in terms of brand.
If LVG were still here, I'd laugh off the possibility of him coming here with us in the doldrums, but now we're getting Mourinho, the dynamic, and our appeal, change dramatically.
Last point: the Euros could change everything, because if he has a huge tournament, Madrid will do everything in their power to bring him in and that's where our appeal to him would flounder, imo. If ourselves or City are to land him, it'd either have to be before the Euros, or, with him having a mediocre tournament that doesn't make him a ready-made Galactico.