We have no issue paying huge fees and wages for world class players. Di Maria, Falcao, Ibrahimovich, Pogba etc are obvious proof of that; as was our bid for Griezmann.
Our problem is with splurging excessive amounts for good but not great players. This would have a knock on effect in terms of or ability to pay for the great players.
Would we want Matic and Perisic now, but at the expense of maybe someone like Veratti, Griezmann, Dybala, Dembele etc next Summer? I highly doubt it.
If given the choices Woodward has, everyone would do as he's doing. Spend the big fees on the real game changers.