I'm torn about a £40m buy option - but not a guarnteed one.
Yes, it seems a good figure now, and if we were selling him now for £40m - when his stock is at it's lowest - I'd be delighted with the amount.
But we're not selling him now. We're only loaning him out. And not even a loan with a guarantee to buy. So a bad loan, and his stock even lower, we don't get £40m. A good loan - like Lingard had at West Ham - and his stock going high again, suddenly he's marketable for much more than £40m, with other suitors probably interested then, but Villa get to buy him for that figure.
I guess we're not in a strong negotiating place once again, but it does seem that Villa get a win-win situation for them - they either get to jettison him if he fails, or snap up a striker below market value if he's a success; while we either get lumbered with an even bigger flop returning from a failed loan, or miss out on the potential for a bigger sale if the loan goes well.
My hope now is that the loan goes well enough for Villa to take up the option, but not so well that it'll feel like we could've been getting more than that if we'd just used the loan to put him in the shop window for the summer.