This is a joke right? You can't seriously believe that a club like Freiburg or Mainz could ever get better sponsorship deals than Hamburg unless the latter gets relegated, and even then I wouldn't be sure.
I never said they'd get more than every club below them. But sustained success means more fans which means more sponsors. In Germany this is true more than any other Country as ticket prices are so low, Commercial revenues have to pick up some of the slack. Also Germany is a Country of huge industry which means that all successful clubs have a great pool of potential Commercial partners (we've seen Dortmund's Commercial revenue rocket up after their recent success, for example).
So the 'obvious' answer is to destroy all competition and just hand the other CL spots to clubs like Wolfsburg and Leipzig to create an artifical order instead of a naturally grown one? That's your suggestion in a discussion that started with 'how could Dortmund compete with Bayern longterm'? Maybe we should ask Dortmund fans, if they believe it would be a better league where outside investment lead to Wolfsburg, Leipzig and Bayern poaching their players instead of just Bayern. It worked well for Arsenal after all.
The natural order has created a monopoly, which is not good for the game. In the business world there a regulations in place to stop monopolies growing too big and basically hoovering up their closest competition, which is particularly prevalent in Germany right now.
The Premier League has been a great League these past 10 years (evidenced by how much we have sold our TV rights for) since the introduction of outside investment. The only teams to have won the League since it's inception without outside investment were Arsenal and Man Utd. With Arsenal's stadium investment and our boom in Commercial revenue these past 10 years United would have won the title 10 times in a row (which could well happen in Germany over the next 7 years), which for me would make the League crap.
I'm curious - do you believe that Bayern winning the title by Xmas, whilst averaging a 2.2 goal margin over your competition these last few seasons has been entertaining? Maybe for 3-4 years it will be, but in another 2-3 years I bet you'll have a different tune.
It's incredible how you can convince yourself that you argue for smaller clubs here when all your suggestions would actually hurt the small clubs and destroy everything that's great about German football at the moment. Fair enough if you don't like the Bundesliga, but maybe you should just accept that all leagues have flaws and offer something different instead of twisting everything around just to end up in your usual 'Premier League is the best' nonsense, which - probably to your surprise - many people in Germany actually disagree with.
I like the Bundesliga. I love the fact that the ticket prices are low and I love the fans and the atmosphere, as well as their sensible approach to safe standing and the closeness between the club and its fans.
The Premier League is clearly the most competitive, though. This to me makes it the most fascinating to watch. At the start of the season five clubs were less than 12/1 to win the League. That to me makes a great League and one which I believe others should be replicated. Obviously the PL has flaws: it's losing touch with the common man due to ludicrous ticket prices; the owners are out of touch with the fans; fans don't generally hold a stake in the club etcetc. The amount of money generated overseas by the Premier League suggests that it is giving Football fans exactly what they want, more than any other Country.
Your focus seems to be on Champions League revenue. Which again is your method of keeping Bayern above everyone else. If you split the CL revenue, you take away a huge chunk of Dortmund/Shalke's etc revenue, whilst only taking away a small % of Bayern's revenue. For Bayern this revenue is merely a cherry on the top of a huge cake; not something that the club relies on.
Maybe you'd be happy splitting your Commercial revenue with the other clubs?