Recently, I wrote an article discussing the current state of Manchester United and how many of the challenges they face are, in no small part, the result of Erik ten Hag’s management. In my opinion, his tenure as manager appears increasingly tenuous, with his future hinging on an urgent turnaround in form. If the team’s poor form persists, a managerial change seems not only possible but necessary.
In that piece, I explored potential replacements for ten Hag, weighing both high-profile candidates like Julian Nagelsmann and more unconventional options such as Thomas Frank. This follow-up leans towards the latter, delving into a lesser-known, yet intriguing figure: Sebastian Hoeneß.
For the average football fan, Hoeneß is not a household name — and that’s understandable. Currently managing VfB Stuttgart, he’s relatively new to the scene, with just five years of top-level managerial experience, having previously coached Bayern Munich’s second team and TSG Hoffenheim.
In the last 24 hours, James Roades from The Muppetiers mentioned Hoeneß as one of several long-term targets Manchester United are considering should they part ways with ten Hag. The 42-year-old German joins a shortlist of forward-thinking managers, including Kieran McKenna, Xabi Alonso, and Ruben Amorim, who represent a new generation of tactical innovators in European football.
Understandably, many United fans might feel apprehensive about someone like Hoeneß, questioning whether a manager with a relatively modest CV can handle what is arguably one of the most high-pressure jobs in football. After all, being United’s manager is often referred to as a “poisoned chalice,” and rightly so given the intense scrutiny and sky-high expectations accompanying the role.
However, it’s worth looking beyond the surface.
While the phrase “Sebastian Hoeneß, VfB Stuttgart manager” may not immediately inspire confidence, his achievements tell a different story. In his debut season, Hoeneß not only rescued Stuttgart from relegation but led them to an impressive 2nd-place finish the following year.
To put this in perspective, he outperformed heavyweights like Bayern Munich, Borussia Dortmund, and RB Leipzig — all while working with significantly fewer resources. That kind of tactical nous and leadership should pique the interest of any club looking for a manager capable of overachieving in difficult circumstances.
Over the past 12 months, clubs like Bayern Munich and Chelsea have both reportedly shown interest in prying Sebastian Hoeneß away from Stuttgart, and it’s easy to see why. When you receive an endorsement from someone as influential as Lothar Matthäus, the interest is more than justified. Matthäus, a German football legend, has been vocal about Hoeneß’s potential, particularly when there was speculation surrounding Thomas Tuchel’s future at Bayern Munich earlier this year.
“One person I would trust to take on the job of coaching Bayern Munich is Sebastian Hoeneß — if he gets the support from the club, and his name speaks for that. Hoeneß carries the Bayern gene and has done a good job as coach of the FCB second team. Even if he hasn’t had any major successes yet: everything he does in Stuttgart makes sense, and he is still on course for the Champions League with VfB.”
This endorsement from Matthäus isn’t just about legacy or family ties — it’s about Hoeneß’s growing reputation as a tactician. A deeper dive into Hoeneß’s methodologies reveals a manager whose influences and approach are both modern and meticulously crafted.
In a March interview with
The Athletic, Hoeneß shared insights into his tactical inspirations, citing Roberto De Zerbi and Julian Nagelsmann as major influences. Having had direct access to both — De Zerbi during a visit to Brighton and Nagelsmann from his time overseeing Bayern’s academy team — Hoeneß would no doubt have taken valuable lessons from two highly innovative tactical managers.
However, it’s Pep Guardiola whom Hoeneß speaks of with the most admiration. During his pro-licence internship under Guardiola at Bayern, Hoeneß was exposed to what he described as Guardiola’s “incredible” football and tactical innovation.
Yet, Hoeneß’s style isn’t solely an extension of Guardiola’s methods. He also incorporates elements from his tenure at RB Leipzig, where he worked as a youth coach from 2014 to 2017. During that time, Hoeneß embraced the concept of “controlled chaos” — a philosophy synonymous with Leipzig’s high-intensity, fast-transition football. He has successfully blended these contrasting philosophies — Guardiola’s control and Leipzig’s chaotic aggression — into a cohesive and adaptive game model.
When analysing Sebastian Hoeneß’s game model at VfB Stuttgart from front to back, it’s evident why he is quickly becoming one of the most promising managers in football. The principles he’s learned from figures like Roberto De Zerbi, Julian Nagelsmann, and Pep Guardiola are exhibited in his team’s approach, which is both dynamic and meticulously structured.
Hoeneß typically favours a 4–2–3–1 or 4–4–2 formation. While these setups are more noticeable when Stuttgart are out of possession, it’s in possession where his most innovative ideas come to life. Stuttgart’s attacking play is defined by fluidity and rotational flexibility, yet underpinned by positional discipline that allows for a well-defined framework. This blend of freedom and structure has become a hallmark of Hoeneß’s tactical approach.
Take, for example, Ermedin Demirović’s goal in Stuttgart’s stunning 5–1 victory over Borussia Dortmund. This passage of play encapsulated the balance between Hoeneß’s positionally disciplined structure and creative spontaneity.
Stuttgart’s fluid movement and intelligent rotations in attack showcased the influence of De Zerbi, particularly in the way they build out from the back. Through automatisms — pre-planned sequences of play ingrained through repetitive coaching — Hoeneß has developed a system that can quickly turn a simple build-up phase into a dangerous counter-attack.
For instance, the below video dissects how Hoeneß, through coaching automatisms, can effectively turn a simple phase of play, in a build-up situation, into a counter attack.
Automatisms are a method often employed by managers like De Zerbi and Antonio Conte, and when executed with precision, they are devastating. Stuttgart’s ability to break down opposition presses with calculated, automated patterns of play makes them one of the toughest teams in Europe to press.
If opponents sit back, Stuttgart can dismantle them with clever passing and movement. Press them, and Stuttgart’s precision in breaking the press can see them charge straight into the opposition’s box within seconds.
What makes Hoeneß particularly intriguing for Manchester United is the way he liberates his attacking players in the final third, allowing them to express themselves and play with freedom — an approach reminiscent of Guardiola’s.
Reflecting on his time with Pep, Hoeneß remarked, “I find that Spanish coaches have a completely different approach to football, it’s much more philosophical and focused on players enjoying their time on the ball. That’s why we play football, isn’t it?” He further emphasised the importance of “wild moments” as he encourages his players to make their own decisions when the time is right.
This philosophy would resonate deeply with United’s attacking talent. Players like Marcus Rashford, Alejandro Garnacho, Amad Diallo, and particularly Joshua Zirkzee — who has struggled to find his footing at Old Trafford — could thrive under Hoeneß’s guidance. His focus on allowing players the freedom to improvise and express creativity could unlock the full potential of United’s forward line.
Defensively, where Manchester United have faltered — especially given the alarmingly high xG they recently conceded against Tottenham (5.33) — Hoeneß’s Stuttgart have been far more robust.
His side presses aggressively, with compact spacing between the lines, ensuring that when they press high, they do so with cohesion and intent. United’s press, by contrast, has often looked disjointed, with large gaps between the defence and midfield, making it easy for opponents to exploit. Stuttgart, on the other hand, presses with intensity and purpose. Their compactness enables players to swarm opponents and win back possession swiftly, often leading to quick, decisive counter-attacks.
Last season, Stuttgart had the fourth-lowest PPDA (12.4), ranking them among the best in the Bundesliga for pressing intensity. They also registered the fifth-highest number of turnovers (300) and led the league with 11 high turnovers that directly resulted in goals. This relentless approach to regaining possession is a testament to Hoeneß’s coaching and tactical clarity, instilling in his players both the hunger to win the ball back and the intelligence to do so effectively.
When you consider the resources at Stuttgart’s disposal compared to the bigger clubs in Germany and Europe, Hoeneß’s ability to consistently punch above his weight is even more impressive. While no tactical system is perfect, his game model has proven successful, particularly over the last 12 months, and has clear potential, which suggests he is a manager on the rise.
For Manchester United, who would be looking for a manager to fit the vision of INEOS, Sebastian Hoeneß should be a top candidate. His effective game model, which effectively incorporates a blend of a variety of tactical ideas and principles could be exactly what United need to regain their footing in the modern game.