Kenyon and United have no rational interest in publicly stating that they're not going to buy anyone else this summer. If that were the case, they would simply not buy anyone without making a public spectacle out of it. His statement the other day is brilliant way of using the press to get out a message: That is, "Don't bother raising your player prices because we spent 33m on Rio. If you do so, then we're perfectly content to look elsewhere".