No it never made money and yes he funded it.
He lost £200k in the first year. Presumably sunk all of that in stock which obviously didn't sell. Don't know how much more he's spent or whether he gets any sales at all. I suspect his site is still just selling the initial stock he bought, probably all sat in a warehouse somewhere. His accounts from 6 months ago say it's about £260k in the red.
Now he's busy sinking his money into crap esports teams on crap games.
Problem is I think he's too arrogant to seek any sort f business advice from people who have created genuine brands before either.
I remember a story about the guy who started the Hera (Hera London) brand a few years ago, he was working on jeans whilst I'm his day job at Vodafone, had £20k and gave most of that to some guy from Georie Shore (when it was big) to wear them on the show etc - needless to say he made it big, think some Hera hoodies go for about £150 now.
Putting £260k straight into a clothing line without any sort of pre launch marketing or whatever is seriously arrogant, (surprise surprise) he most likely assumed he had millions of buyers (United fans) waiting to snatch a cheap £5 hoodie from China with a tacky 50p JLINGZ sticker plastered over it for £50 without any actual research going into it.
On another point, does he even wear the shit himself day to day? I mean, if you want to create a business with your name being the main feature, and the whole marketing push being you and nothing else, wouldn't you maybe, like, wear the shit yourself rather than Balenciaga and Gucci?
He's just another arrogant tool whi thinks just because he's part of the 0.012% who made it as a footballer, he could just turn his hand at anything and make it earn him millions - I reckon he will turn up bankrupt by the time he's 40 and wonder why things didn't turn out so well after "trying" loads of different ventures.
Truth is, he's lucky he grew up in England and just happened to be playing for United at the right time (Uniteds lowest ebb in decades).