Former Villa and Everton chief exec, Keith Wyness told Football Insider‘s Insider Track podcast:
“I just laughed again when that second bid came in – it’s nowhere near a valuation of a player of that quality.
“He’s a generational talent. I’m not being an Everton fan here, it’s just nowhere near enough.
“It’s a ridiculous way to conduct their transfer dealings.
“When I was in the Premier League, all the chief executives knew each other – and you get to know how each other move on transfers.
“Coming in with such a lowball offer just destroys your integrity.
“Of course there is a margin for negotiation, but you’ve got to be in the ballpark to be taken seriously.
“Dan Ashworth is in now, we’ll have to see if he can bring some sense to negotiations.
“£45m with £5m in add-ons, that’s still laughable.
“I’ve always said it’s going to be a £75m base fee, with add-ons. I’ve said months ago that he was a £100m player.
“He’s the right age, with the right talent. He performed spectacularly last season.
“He’s shown his athleticism and he’s also a very bright, stable and grounded kid.
“Branthwaite is everything you want in a centre-back.”