It is pretty crap to be fair... £130 for the game game with a metal case that will get put on a bookshelf, a toy car, a wallet, usb key and key fob. Oh and a strategy guide... for £130...
Imagine getting out of your car, locking it with a GT key fob, walking into the store and getting your GT wallet out, you'll look a right tool.
Yeah, something I'd do when I was 11 years old, in my mind I'd be a pro GT driver and everyone would think of me as a rather cool lad, doesn't quite work that way 10 years later.
And the car is really only slightly bigger than a Matchbox models that you buy for £1 normally. You're getting a strategy guide with a Collector's edition that's only £10 more expensive than a normal game, not £100 like this crap.
COD's Prestige edition included a remote controlled car that appears in a game, equipped with a camera, and it was still £40 cheaper than this. At least they could have made more effort here.