Because we are in deep shite and need to make lots of changes for next season, and new manager has said he needs to have his squad ready earlier before the preseasons starts.
We have been making zero progress so far (as compared to our rivals), wasting time on targets who has expressed many time didn’t want to join us, and some of our other potential targets have already gone to our rivals.
It's a new team. So it's unfair to compare it to Liverpool or City who themselves took a while to develop their currently well-oiled machine too.
I bet ETH hasn't gone on his planned holiday yet.
He and the rest of the team have so much to do before the 27th of June when most of the players come back. He has to analyse what he has in place for every position -- and then figure out what the gaps are in accordance to his philosophy.
He has never had them in training yet -- only video analysis. It will be tough for him to make any decisions on his 2nd, 3rd, and 4th transfer options are at this point. What he needs against what he has available whether within the club or externally.
Then he has to plan out the season -- a weird one in view of a Winter WC.
Liverpool and City on the other hand have coaches that have been there for years. they know what they have and what their gaps are. So its infinitely easier for them to know what they want -- like a year ago and start making contacts with the respective players' agents back in December.
ETH only got here less than 3 weeks ago. Things have been in a holding pattern until he officially starts. Only he knows what are the critical/priority pieces to his philosophy. Based on the reporting traffic, we can assume Frenkie is critical. The rest are secondary.
So, yeah, other than that, we have no clue where they are in terms of the process.
But like I said earlier unless proven otherwise, we must assume they know what they are doing.
It's not a linear process of transfer negotiations. There are always twists & turns. One is trying to extract the best value and the other is trying to extract the highest value. Opposite ends of the spectrum. (I do startups for a living and I know the mess it is starting from ground zero/concept only. I have also bought a couple of my own houses so I know how investments that cost a bit takes. It's naturally messy but if you know what you are doing you will get there with the inevitable twists & turns along the way.)
We fret if there is nothing done by the end of July. Then I will join the doom & gloom squad.