Not that I have a Ph.D in sports management, but it seems to me a price paid for a player -- plus his wages, of course -- represents the minimum return on investment you expect to receive from that investment. Or something like that.
Cesc Fabregas just turned 26 last May. It's reasonable to believe he's got 5 and perhaps as many 8 seasons of (pick your adjective) football left in him. Let's say just 5 for purposes of easy math calculations.
At the rate at which revenues are growing for the top European football clubs such as United 60m plus, let's say, 8m a season in wages for a total of 100m over 5 years for the Spanish midfielder. That's a lot of quid, no question about it., but we live in a world in which massive amounts of quid gets spent watching football and purchasing football-related merchandise.
Could an investment of 100m over 5 years in Fabregas be worth it? Maybe, depending on how much further you think we go in the English prem and CL with him v without him and perhaps whatever merchanidising value he might represent. If he's all that, and I think he's proven he is, we're talking about a midfielder who takes us to another level to being the RUNAWAY favorite in the league and makes us good enough to nick up Bayern and Barcelona. (Right now, Bayern would slaughter us and we'd only have a puncher's chance at taking down Barcelona.) Also, how much better Fabregas is compared to other reasonably attainable midfielders? Maybe there's a young Fabregas out there ready to turn it on this season and could be gettable for a measly 15m, but I have no idea if that's the case and I've heard no one offer such a name.
I guess what I'm saying is that once you get past the shock value of the number itself because we're used to paying a mere 30m for our top transfer targets (Rio, Rooney and Berbatov), 60m might not be all that crazy in today's world. When I last watched him week in, week out in the English prem he was absolutely sensational. Better than Cleverley and Ando by a considerable distance. I like Cleverley a lot and part of me wants to see him get his chance, but Tom is no Cesc.