36M is exactly one mill more than they paid for him. We're letting 'em bag a profit of five hundred grand, then. Seems generous to me.
I have no idea what's going on here, obviously, but if we really have a war chest this time around, it does seem a bit strange to keep upping the bid in these relatively small increments. Unless we are really close, that is. I wouldn't think so, though. Seems more likely to me the magic figure is closer to fifty than thirty. But feck knows. We might keep bidding until the window closes for all I know.
Fabregas was wold to Barca for 29m EUR (with a further 5m on variables, don't think if Arsenal got old of that money). Assuming that they got half of money (Barca didn't win UCL, likely the added millions were depended on success) means that he cost 27m pounds. So we are offering 9m more and Barca is getting 4.5m more than what they paid for a player that wasn't that much of a success and was better when they signed.