He should initiate it in terms of the type of player/profile that he wants to go for. The club should provide a list of players of which they can sort through priority list together. What we need to be better at is when to say no and move on to a lower cost alternative, when is it an unmissable player. Antony is perfect in terms of profile, but was never worth 100m and is having troubles adapting to the league. Between the club and him they should decide what is a bigger priority to spend the money on and how to spend it.
Other big talents (Amad for exmaple) yeah the club should go for separately from first team requirements, but that's always different and a never ending recruitment. First team direct signings should be led by Ten Hag, at least in terms of saying what sort of player he is looking for. If the question was left footed right wingers, your options were essentially (between the summer and now)
- An always injured Pedro Neto for 50m
- Raphinha (who went to Barca and was a bit older at 25) for 70m
- Antony who worked with Ten Hag for 85m
- Madueke who is always injured and hasn't done anything in PSV for 35m
Who else actually is there? For left footed right wingers. There's just a huge lack of them right now.