Fair points.
I guess Ashworth (or whoever is doing this on his behalf un the meantime)'s job is going to be to sell a vision that isn't reliant on football managers in the traditional sense of the word.
Style of play, direction expectations for the season, transfer incomings and outgoings are all areas that should be set by the new hierarchy, with a head coach simply employed to execute within those parameters.
The only question therefore, is: "who is going to be my boss?". I guess they can share that information with a player they are close to striking a deal with, confidentially, if it is proving to be a dealbreaker. Even if they are still in the midst of deciding between two options, that's a conversation they can have in private with a player and his agent.